Pinterest Tag·Ad pixelpinterest tag on every wordpress site, native.
paste a Pinterest Tag ID, save, and the snippet renders gated against marketing consent. PageVisit fires automatically. retargeting audiences + conversion attribution for Pinterest Ads — no plugin tax.
free trial. no credit card. all 30 integrations included on every plan.
Pinterest Tag layers inside every wordpress site.
Pinterest Tag IDs are exactly 13 digits — no prefix, no recognizable shape. WordPress plugins that don't validate let customers paste partial IDs (12 digits, 14 digits, or pasted with whitespace) that look superficially correct but never report.
every pin click — attributed.
Pinterest Ads run on visual discovery. each pin click that lands on your site fires PageVisit, builds a retargeting audience, and ladders into Pinterest's catalog upload + Shopping Ads loop.
paste a 13-digit tag. audience builds.
Yovale validates the 13-digit tag ID at save. the MU-plugin renders the Pinterest Tag in `<head>`, gated against marketing consent.
- 1Open Tracking → Ad Pixels
Find Pinterest Tag in the dashboard's tracking panel.
- 2Paste your tag ID
Copy from Pinterest Ads → Conversions → Tags. format: 13-digit numeric.
- 3Toggle on, save
Open your site. Pinterest Tag Helper extension confirms PageVisit fires. Audience builds over the first 100 unique visitors.
2612345678901Pinterest issues this when you create a tag in Ads Manager. format: exactly 13 digits.
pin attribution + Shopping Ads — one tag.
click-from-Pinterest visits attributed back to the source pin in Ads Manager.
audiences from PageVisit + ViewCategory; ActaLike (lookalike) seed populated from page visitors.
the base tag + catalog upload powers Pinterest's product feed and Shopping ad units.
track when visitors save your content to their boards — high-intent signal for Pinterest's algorithm.
questions before you switch hosts for Pinterest Tag.
Why does Pinterest Tag validation matter so much?
Pinterest Tag IDs have no prefix or visual marker — they're just 13 digits. Most plugins don't validate length, so a typo (12 or 14 digits) ships a tag that never reports. Yovale catches this at save.
Will Pinterest Tag fire correctly with EU consent?
Yovale gates the Tag behind marketing_storage. If the visitor declined marketing cookies, the Tag doesn't render. Compliant under EU ePrivacy + GDPR.
Does this support Pinterest's Conversions API?
The browser-side Tag ships from Yovale. Server-side Conversions API runs from your application code, outside the WordPress page render.
Can I use Pinterest Tag with GTM?
Yes. Manage Pinterest Tag through your GTM container, or run direct through Yovale and skip GTM.
How does Pinterest verification differ from this Tag?
Pinterest Domain Verification is a separate meta tag for claiming your domain. It runs without consent (it's metadata, not tracking). The Tag is for ad attribution and is consent-gated.
other visual-discovery networks on every WordPress site.
claim your domain in Pinterest Business — pair with the Tag for full coverage.
Instagram + Facebook attribution — visual-discovery audiences overlap.
another visual-first network with similar audience.
Snap Ads attribution — visual + ephemeral content overlap.
Pinterest Tag on your WordPress site by day one.
free trial. no credit card. paste a 13-digit tag ID, save, and Pinterest Ads attribution starts.