Microsoft Advertising UET·Ad pixelmicrosoft uet on every wordpress site, native.
paste a Microsoft Advertising UET tag ID, save, and Universal Event Tracking renders gated against marketing consent. Bing Ads + Microsoft Audience Network attribution — no plugin tax.
free trial. no credit card. all 30 integrations included on every plan.
UET layers inside every wordpress site.
Microsoft Advertising powers Bing, Yahoo, AOL, and the Microsoft Audience Network — collectively ~6% of US search but with much lower CPCs than Google Ads in many verticals. The ROI per attribution-tracked dollar can outperform Google.
UET, properly installed, day-one ready.
platform-level injection, marketing consent gated, no race with the cache.
no Microsoft-specific plugin. paste the tag ID, save, ship. UET is live before you decide whether Microsoft Ads scales.
fires only after marketing_storage = granted. EU traffic stays compliant.
7–9 digit shape enforced at save and at render. typos can't ship.
PageView fires automatically — start building Microsoft Audience Network remarketing audiences.
Microsoft Advertising is undervalued and most WordPress sites don't install UET.
Microsoft Advertising powers Bing, Yahoo, AOL, and the Microsoft Audience Network — collectively ~6% of US search but with much lower CPCs than Google Ads in many verticals. The ROI per attribution-tracked dollar can outperform Google.
But UET installs are usually skipped because Microsoft Ads is small enough that customers don't bother with another plugin. Yovale's one-paste install removes the friction — ship UET on day one, decide later if Microsoft Ads is worth scaling.
Microsoft Ads is undervalued.
lower CPCs in many verticals than Google Ads, especially B2B and finance.
but you need UET firing to attribute conversions and build remarketing audiences — install costs nothing, attribution gain can be substantial.
marketing consent enforced.
the UET tag is gated behind marketing_storage — Microsoft's signal is for ad targeting.
EU traffic gets the right consent gate by default.
paste your UET tag ID. start attributing.
Yovale validates the 7–9 digit UET tag ID at save. the snippet renders in `<head>` gated against marketing consent.
12345678tag_idMicrosoft Advertising issues this when you create a UET tag. format: 7–9 digit numeric.
where to find your tag_idFind Microsoft Advertising UET in the dashboard's tracking panel.
Copy from Microsoft Advertising → Tools → UET Tag. format: 7–9 digit numeric.
Open your site. Microsoft Ads validates the UET tag within minutes — check the UET tag health page.
Microsoft Advertising powers Bing, Yahoo, and a slice of MSN. lower CPCs than Google Ads in many verticals — worth the install.
UET plugin route vs yovale native injection.
included on every Yovale plan starting at $149/yr. no extra add-on, no per-tag charge.
- UET tag injector
- Bing Ads conversion attribution
- marketing-consent gated
- remarketing audiences
- no plugin needed
supporting pages and operating context.
connect Microsoft Advertising UET with the rest of the hosting workflow.
other ad pixel tools that ship on every site.
the bigger paid search network — pair with UET for full search coverage.
verify ownership for Bing Webmaster — pair with UET for full Microsoft coverage.
Microsoft owns LinkedIn — pair UET with Insight Tag for B2B attribution.
underlying analytics to pair with UET conversion data.
questions before you switch hosts for Microsoft Advertising UET.
Is Microsoft Advertising worth installing UET for?
If you run any paid search, yes. Microsoft Ads has lower CPCs than Google in most B2B and finance verticals. The install is one paste; the upside is real attribution data on a network you might otherwise ignore.
Will UET fire correctly with EU consent?
Yovale gates the tag behind marketing_storage. If the visitor declined marketing cookies, UET doesn't render. Compliant under EU ePrivacy + GDPR.
Does this support Microsoft's Conversions API?
The browser-side UET tag ships from Yovale. Server-side Conversions API runs from your application code, outside the WordPress page render.
Can I use UET with GTM?
Yes. Manage UET through your GTM container, or run direct through Yovale and skip GTM.
Does Microsoft UET cover Bing AND the Microsoft Audience Network?
Yes. The same UET tag covers Bing search ads, Yahoo network, AOL network, and MSAN display + native ads.
Microsoft Advertising UET on your WordPress site by day one.
free trial. no credit card. paste a UET tag ID, save, and Bing + MSAN attribution starts.