Amplitude on every site

Amplitude·Analytics

amplitude product analytics on every wordpress site.

paste your Amplitude API key, save, and the Browser SDK 2 loads with autocapture on by default. cohorts, retention, journeys — wired in without an extra WordPress plugin or theme edit.

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free trial. no credit card. all 30 integrations included on every plan.

includedYovale WordPress Hosting — Amplitude

yovale.com/en/integrations/amplitude

Amplitude · analytics consent

Amplitude layers inside every wordpress site.

Amplitude doesn't ship an official WordPress plugin. You either pay for a third-party one, write the snippet into your theme, or hope GTM is good enough for your event mapping needs.

save-time validation

32-char hex enforced in dashboard

render-time mirror

same regex re-checked in PHP

consent gate

fires only after analytics consent granted

head injection

Browser SDK 2 loaded in `wp_head`

Amplitude API key injector

browser SDK 2 (autocapture)

consent-aware activation

no plugin needed

status panel

browser sdk 2

latest Amplitude SDK

0 plugins

no Amplitude plugin needed

consent

fires after analytics consent

retention

three cohorts, ninety days, one chart.

amplitude auto-builds retention curves the moment you ship pageview events. compare cohorts by landing page, source, plan tier — without writing a SQL line.

28%D90 — landed on /pricing

9%D90 — landed on /blog

60%D90 — activated trial

Cohort C retains 6.7× better than Cohort B at day 90 — same site, different first-touch.

Retention · Last 90 days3 cohorts

Cohort A · landed on /pricing

D7 41% → D90 28%

Cohort B · landed on /blog

D7 17% → D90 9%

Cohort C · activated trial

D7 71% → D90 60%

the problem

paste your API key. cohorts populate.

Yovale validates the 32-character hex shape at save. the MU-plugin loads Amplitude Browser SDK 2 in `<head>` with autocapture enabled, gated against analytics consent.

1
Open Tracking → Analytics
Find Amplitude in the dashboard's tracking panel.
2
Paste your API key
Copy from Amplitude → Settings → Projects → API Key. format: 32 lowercase hex characters.
3
Toggle on, save
Open your site. Pageview event lands in Amplitude in seconds. Cohort building can start immediately.

Amplitude

enabled

api_key

b3a48e1c2d9f4506ea7c8531ebd9472f

Amplitude issues this when you create a project. format: 32 lowercase hex characters (different from your secret key — use the public API key).

browser SDK 2 — autocapture

page_viewclickform_submitfile_download

what fires

cohorts, journeys, dashboards — one snippet.

Behavioral cohorts

build cohorts from any event property, sync to Iterable, Braze, Customer.io.

Retention auto

drag-drop retention reports the moment pageview lands.

Pathfinder

user-flow visualization without SQL — drag the entry event, see exits.

Browser SDK 2

smaller bundle, better autocapture, current SDK by default.

faq

questions before you switch hosts for Amplitude.

Why use Browser SDK 2 over the legacy SDK?

Browser SDK 2 is smaller, has better autocapture, and is what Amplitude's docs recommend for new installs. Yovale always loads the current SDK version.

Can I track custom events on top of autocapture?

Yes. Once the SDK is loaded you can call `amplitude.track('event_name', props)` from any client-side code. Autocapture handles the basics; custom track() handles your business events.

Does Amplitude respect EU consent?

Yovale gates the SDK behind the analytics consent signal. If the visitor declined analytics cookies, Amplitude doesn't load. Amplitude's own GDPR controls layer on top.

Can I run Amplitude with GA4?

Yes. Many product teams keep GA4 for marketing/SEO and Amplitude for product/cohort work. Both ship from the same Yovale tracking panel.

Will the page cache strip Amplitude?

No. The snippet is part of the cached HTML. Event ingestion happens client-side via the SDK.

also in product analytics

other product tools on every WordPress site.

Mixpanel

the closest Amplitude competitor — pick one or run both for redundancy.

Heap

auto-capture-everything alternative with retroactive event definition.

PostHog

open-source product analytics + feature flags + session replay.

Google Analytics 4

marketing analytics to pair with Amplitude's product side.

ready when you are

Amplitude product analytics on your WordPress site by day one.

free trial. no credit card. paste an API key, save, and journeys start populating.